Our Mission
At Zivarka, every purchase does more than fill a cart. It helps a small business grow.
We make quality everyday products for the whole family easy and affordable to own, and we turn every sale into lasting support for small businesses. 50% of our net profit goes to the Zivarka Pay-It-Forward Fund, which gives grants to small business owners who are ready to grow.
Why We Do This
Too many talented, hardworking owners get turned away by traditional banks. According to the Federal Reserve, about 1 in 4 small businesses that apply for financing get nothing at all. Without funding, good businesses close, and owners and their families carry the stress. We believe that can change.
How It Works
- You shop. You buy products for your family at Zivarka.com.
- We give. 50% of our net profit goes into the Pay-It-Forward Fund.
- Businesses grow. Carefully selected small businesses with a solid plan for growth receive $10,000 grants.
- They join the network. Every grantee becomes a member of our Pay-It-Forward network and publicly commits to supporting the mission and giving back once they're able.
- The circle grows. Members get access to other businesses in the network and future support, and their giving helps the next business rise.
Every business helped becomes a business that helps.
Who We Support
Every applicant is thoroughly reviewed. Businesses must show a solid plan for growth, proof that they applied for funding at traditional banks, a real, urgent need for funding, and a genuine commitment to giving back in the future. We're starting in Michigan and will grow from there.
A Grant, Not a Loan
Our grants are not loans. If a member's business closes or is sold, nothing is owed. We publish our members and their commitments online, and we proudly celebrate every business that pays it forward.
Our Promise to You
We keep the fund's money separate from store money, and we'll regularly share updates on how much we've given and which businesses we've helped. We also share mental health resources, including the free 988 Suicide & Crisis Lifeline, with every business we fund, because no owner should carry the weight alone.
Our Vision
We see a future where small businesses don't depend only on big banks to grow, because they're backed by a growing community of businesses that were helped and are now helping others.